Ramadan Culture Takes a Fashionable Turn, Straining Budgets


“We have to look our best when we are invited during Ramadan,” Amina says. For many Arab families, advertising, peer pressure, a growing middle class, and Gulf-led consumerism are steering the holy month – traditionally a period of fasting, spiritual reflection, and family affairs – toward a social season of high expectations on par with Christmas in the United States. Slowly creeping into the holiday the past two decades, Ramadan…

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