Is Sweden’s “Flight Shame” Movement Dampening Demand for Air Travel?


The chief executive of one of Scandinavia’s largest airlines has blamed the “flight shame” movement for a fall in passenger numbers in Sweden, where concern about climate change has inspired people to give up flying. Rickard Gustafson, chief executive of SAS, told Danish newspaper Dagens Næringsliv that he was “convinced” the movement was behind a slump in Swedish air traffic, which reportedly fell by five per cent in the first…

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